{"id":772,"date":"2011-07-01T08:29:40","date_gmt":"2011-06-30T22:29:40","guid":{"rendered":"http:\/\/www.zenashapter.com\/blog\/?p=772"},"modified":"2011-07-01T08:29:40","modified_gmt":"2011-06-30T22:29:40","slug":"its-heeeere-the-third-wave-of-the-web-is-crashing-over-us-but-will-you-sink-or-surf","status":"publish","type":"post","link":"https:\/\/zenashapter.com\/blog\/its-heeeere-the-third-wave-of-the-web-is-crashing-over-us-but-will-you-sink-or-surf\/","title":{"rendered":"It\u2019s heeeere! The third wave of the web is crashing over us. But will you sink or surf?"},"content":{"rendered":"

Huh? What’s the third wave of the web\u2026?<\/h3>\n
\"\"<\/a>

The internet is sucking us into its whirlpool of potential.<\/p><\/div>\n

I’ve been reading a lot lately about ‘the third wave of the web’, which we’re apparently only just entering. You might have noticed it perhaps, crashing over the publishing world like a tidal wave?! Unstoppable, it’s left behind it a trail of bankrupt bookshops and readers on Twitter\/Facebook\/online forums endlessly discussing which e-book readers they should buy \u2013 an iPad, a Kindle, a Kobo, a Nook or some other brand? I haven\u2019t bought one yet, but I will, because I know I\u2019ll soon have little choice… Steve Tappin and Andrew Cave have told me where we’re heading in their 2010 edition of \u201cThe New Secrets of CEOs: 200 Global Chief Executives on Leading\u201d<\/a>, and I believe them. \u201cIn the next decade,\u201d they say, \u201cthe business world will change on an unprecedented scale.\u201d Mark Clare, chief executive of Barratt Developments, agrees:<\/p>\n

“The next five years will see a faster rate of change in consumer behaviour than ever before. What took 50 years will take 5.”<\/p><\/blockquote>\n

In Tappin and Cave’s forward-thinking section \u201cSurfing the Third Wave of the Web\u201d<\/a>, Mark Parker, chief executive of Nike USA (whose website already allows consumers to create their own shoes!), says that ‘the third wave of the web’ will enable:<\/p>\n

\u201ca fundamental shift in power that really is giving the power to the consumer to engage, connect, and create and to do so on a scale never seen before. That\u2019s going to have so much ripple effect in ways we don\u2019t know.\u201d<\/p><\/blockquote>\n

So what exactly is this \u2018third wave of the web’, and what were the preceding two waves? According to Tappin and Cave, \u2018Wave 1\u2019 consisted of businesses establishing a web presence and opening for e-commerce, it was useful to some of the population, and we used dial-up to access it. \u2018Wave 2\u2019 involved optimizing the web as a way of connecting people, it was important to most people\u2019s lives, and we used broadband to access it. But we are now entering \u2018Wave 3\u2019, in which users live between the real world, the internet and a wide range of virtual worlds, it is accessible everywhere on mobile devices via wireless broadband, and it\u2019s becoming indispensable.<\/p>\n

\"\"<\/a>

Hmmm, that fresh new-book scent!<\/p><\/div>\n

\u201cTomorrow\u2019s adults,\u201d say Tappin and Cave, \u201cwill take the internet and mobile telecoms for granted.\u201d Well, it\u2019s not tomorrow yet and I already do! Australia is a vast country that\u2019s a great distance from anywhere (see my previous post “What Makes Australian Authors Tick?”<\/a>). So author podcasts, e-books, the \u2018community picnic\u2019<\/a> that is Twitter<\/a>, Facebook<\/a>, GoodReads<\/a>, StumbleUpon<\/a> and blogs<\/a> like this one are a vital way of staying in touch with fans, as well as sharing information with fellow writers. I still splash out on printed books, and I like to sit and read them in natural daylight, but that’s getting to be more of an expensive treat. Plus, the internet can simply offer more \u2013 more value, more experiences, more access.<\/p>\n

\"\"<\/a>

Resistance is futile.<\/p><\/div>\n

For instance, did you know that there\u2019s an iPad application now that allows you to highlight passages in e-books and comment on them? Your comments will then be visible to those reading the same book. The application is called *openmargin<\/a> and it was launched in late April 2011 at the \u201cThe Next Web Conference\u201d<\/a> in The Netherlands (watch the demo here<\/a>). It\u2019s not in the stores yet, but soon it will be transforming the way readers engage with each other, as well as possibly with authors and celebrity readers. What reader will be able to resist?<\/p>\n

\"\"<\/a>

You're having a heart attack? Wait, I've got an application for that!<\/p><\/div>\n

Initiatives like J.K. Rowling’s new “Pottermore”<\/a> website have fans in a flurry of excitement and authors (myself included) thinking about what kind of interactive and e-publishing experiences we might be able to offer fans. Published stories and positive reviews aren’t the end-game anymore. So I have my eye on the shoreline and I’m watching for the next set of waves over which I might need to paddle. Most of you reading this blog are probably right alongside me, engaged in the social media of your choice and waiting to see what the next surge in technological advancement will bring us. But you\u2019ll also have plenty of friends and colleagues who aren\u2019t being as watchful, they might not even have a web presence yet! Is it because they\u00a0 don’t need one or because they prefer to adapt to progress gradually, in case they back the wrong passing fad?<\/p>\n

\"\"<\/a>

It took people 15 years to adopt the push-button telephone over the radial dial.<\/p><\/div>\n

Perhaps they also resisted CDs when they took over from cassettes, DVDs from videocassettes and pen drives from floppy disks? The problem is, if they haven\u2019t even entered ‘Wave 1’ of the web yet (and really should), what\u2019s going happen to them when ‘Wave 4’ begins to swell? Will they be able to catch up, or will they be too close to the break and sink? Perhaps if you tell them about the waves of the internet, and how indispensable the internet is becoming, they can act now, before it crashes over them like an unstoppable tidal wave? Go on, throw them a line.<\/p>\n","protected":false},"excerpt":{"rendered":"

Huh? What’s the third wave of the web\u2026? I’ve been reading a lot lately about ‘the third wave of the web’, which we’re apparently only just entering. You might have noticed it perhaps, crashing over the publishing world like a tidal wave?! Unstoppable, it’s left behind it a trail of\u2026<\/p>\n

Continue reading<\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[11,38,190,228,286,289,404,407,417,452,599,648],"class_list":["post-772","post","type-post","status-publish","format-standard","hentry","category-bookish-inspection","tag-openmargin","tag-andrew-cave","tag-e-book-reader","tag-future","tag-internet","tag-ipad","tag-mark-clare","tag-mark-parker","tag-meanland","tag-nike","tag-steve-tappin","tag-third-wave-of-the-web"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/posts\/772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":1,"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"predecessor-version":[{"id":8507,"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/posts\/772\/revisions\/8507"}],"wp:attachment":[{"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zenashapter.com\/blog\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}